ANNOUNCING THE 100K BATTLE - BROUGHT TO YOU BY URSESSION.COM & THE WAKE UP SHOW

Via press release:

ANNOUNCING THE 100K BATTLE - BROUGHT TO YOU BY URSESSION.COM & THE WAKE UP SHOW

The word on the streets is hip-hop is dead. The word in the boardrooms is the music industry is dead. Sway & King Tech of the legendary Wake Up Show are on a mission to prove the world wrong on both counts with the 100K Battle, a revolutionary competition that, in conjunction with the innovative new social networking website urSession.com, may just end up being responsible for the discovery of the next great rapper – and the next great record label – of the future.

Power to the people. The Internet has transformed the world by operating on this simple premise, and it’s the same philosophy that drives the 100K Battle. 28 brand new beats are ready for download at urSession.com from top-shelf producers like Pete Rock, DJ Muggs, 9th Wonder, Rick Rock, Alchemist, DJ Babu, DJ Q-Bert, Evidence, DJ Revolution and the late, great J Dilla by any emcee who creates an artist profile. Rappers record the best song(s) they can on their picks and upload a maximum of three to their profiles, at which point urSession non-artist members are free to listen and vote for the songs they enjoy. The artist with the most votes by the end of the competition gets $5,000, a round-trip ticket to Los Angeles to appear on the Wake Up Show, and all the exposure one can expect from the first, longest-running and most influential hip-hop specialty radio show in the world, which graces the ears of 11 million people in 19 markets across three countries every week, and has been instrumental to the careers of everyone from Eminem to Xzibit.

Says Sway:

“The industry has been shrinking recently in the conventional fashion. Major labels are consolidating, radio’s narrowing their playlists - it’s getting harder for the independent artist. For the Wake Up Show, the 100K Battle was an opportunity for us to tap into our resources and allow independent artists who aren’t getting breaks because their music isn’t compatible with what’s out there. They don’t have access to Grammy award-winning, well-respected, proven producers like all these different guys that we got to donate their beats. We can give you access as an artist to music that can make you competitive with artists who already have that kind of access for free. You just gotta be able to write the song, and if you got what it takes then you’ll get that break. Not only that – we’ll give you the exposure that’s hard to get. These independent artists can’t get on commercial/mainstream radio. You get enough votes, and we’ll fly you to LA to be on the Wake Up Show, which means a ton of exposure. Plus, we’ll put money in your pocket.”

“Every and any independent artist across the genre should be building profiles on urSession,” Sway concludes. “And any hip-hop artist that really believes they got what it takes - because everybody believes it, but not everybody’s got it – show and prove, and enter the 100K Battle. Where will you get the opportunity to download this caliber of music from this caliber of producer – for free? And if you can’t create a noise beyond that, with those type of resources, then you might wanna question what it is you’re doing. If you get a beat from J Dilla? The Alchemist? Pete Rock? And you can’t make a hot song outta that - what are you doing? So it’s like, show and prove. Get it poppin.”