Wednesday, November 26, 2014

Beat Cartel Presents: The Fifth Column “The Illest Human”

Beat Cartel Presents: The Fifth Column
“The Illest Human”
https://soundcloud.com/effyoo/theillesthuman


November 26,2014

Hip Hop producers release first single off new album

San Diego, CA
The most interesting man in the world is non-other than Eff Yoo, according to his lyrics on “The Illest Human,” the first single release off of Beat Cartel Presents: The Fifth Column, and who can argue with him?

The track begins with a sample from the cult classic movie, “Pulp Fiction,” as well as “the most interesting man in the world” Dos Equis advertisement, and the beat drops hard with Eff Yoo’s soft spoken, yet confident lyric that he is a “Bad mutha f*cka.”

It has been 5 years since Beat Cartel released an album, from the success of their first mixtape, Beat Cartel Presents: Destination Hip Hop, this second LP is long overdue. There was some demand to get these producers to create another album.

“The song represents the 5th column, because it represents true hip hop,” said E-Nys of Beat Cartel regarding their decision to drop “The Illest Human” as the first single from the new album.

“Lyrically it brings hip hop back to its golden days where emcees had real lyrical talent using word play, and why they were considered the best.”

The song represents what can be expected from the album Beat Cartel Presents: The 5th Column, a classic sample, scratches, mixes and lyrical content.

“The Illest Human” is reminiscent of 70’s soul style music with a bass guitar strumming low through out the song; horns come in around the chorus making the sound more upbeat and scratches complete the samples adding to what has become one of Beat Cartel’s signature sounds.

The Illest Human is me,” said Eff Yoo. “As an emcee, you have to think you are the best, and nobody can touch you.”  

About EffYoo: From Queens, NY, Eff Yoo has been groomed for Hip Hop supremacy since his arrival from Peru in 1986. He has been rapping since the age of 16, and considers himself re-charged and focused since 2001. Eff Yoo is a member of Broken Home, a rap group from NYC and a representative of the Brooklyn Lo-Lifes. He is poised to start making moves as part of the so called “new” New York renaissance of emcees. Eff Yoo is working on a mixtape titled “Papa Dios” featuring artists such as: Tragedy Khadafi, Spit Gemz, Gs advance, Nems and Ag da Coroner just to name a few underground artists he has collaborated with.
Follow Eff Yoo on Twitter: @ogeffyoo
Instragram: effyoo
Facebook: effyoonyc   

About Beat Cartel: Beat Cartel began in 2001 by two brothers E-NYS and JOB, who took their love for Hip Hop; the music and the culture, to produce beats. Beat Cartel’s sound is versatile, incorporating the styles of old school hip hop, while adding a new school flavor to their hypnotic beats.

E-NYS and JOB live Hip Hop and want to bring the music back to its roots. They believe that the origins of Hip Hop were to deliver a message, and somewhere along the way the message was lost.

Both brothers have put together their skills, knowledge, influences, and love of the Hip Hop culture to produce the most potent and addictive drug to hit the streets, MUSIC.