Pharoahe Monch, Others Join UNEP's Billion Tree Campaign

Author: Edwin Ortiz

With today being World Environment Day (June 5), Hip Hop acts such as Pharoahe Monch, Tajai of Hieroglyphics, and Mystic have teamed up with website mokugift.com in order to spread the message of environmental concerns through tree-planting.

As an official partner of the United Nations Environment Program’s Billion Tree Campaign, mokugift co-founder Krates Ng explained the reasoning behind getting artists on board for the environmental cause. “The Artists and Athletes Program is intended as a call to action, to accelerate participation in UNEP's Billion Tree Campaign. It's not so much about the artists themselves planting trees as it is about empowering ordinary people to inspire everyone to plant trees."

With plans to plant seven billion trees by the end of the year in parts of Asia, Central America, and Africa, mokugift.com has already received about 26,000 pledges in donations.

In a recent PSA announcement done by female emcee/singer Mystic, the Grammy-nominated artist encouraged people to do their part in making an environmental change. “As a global collective, we have the power to make every day an opportunity for change...When you plant trees with me, a sustainable farmer really plants trees somewhere in the world. So, not only for the future but for now, get involved. You are the key, and we have the power.

hiphopdx.com