Tuesday, November 25, 2008
Wu-Tang and Fila Reunite for New Weathertech Boot
By Chris Richburg
Revered Staten Island, NY rap collective Wu-Tang Clan is giving shoppers another item to add to their Christmas list with its new Wu-Tang Weathertech boot.
The footwear is the latest product to emerge from Wu-Tang Brand, Ltd's alliance with popular sportswear brand Fila. The two companies first collaborated in 2007 with the release of the C.R.E.A.M. shoe, a special limited edition of Fila's classic original tennis shoe that was available in three colors and developed exclusively for New York City's Training Camp sneaker boutique.
Although the Weathertech boot marks Wu-Tang's second footwear venture with Fila, the group's business partner Oliver "Power" Grant revealed that Wu-Tang's relationship with Fila goes back to the collective's beginnings.
"The partnership with Fila began during our early days and our latest product represents the ongoing mutual respect we have for the brand today," the executive said via a statement.
Inspired by the classic Fila boot silhouette, the Wu-Tang Weathertech boot will feature an oiled suede upper, molded rubberized vamp, d-ring lacing system and padded ankle collars. The side and heel tab of the winter weather boot will include the Wu-Tang Clan's insignia as well as signature Wu-Tang yellow highlights.
Available for $100, the Wu-Tang Weathertech boot is scheduled to arrive just in time for the holidays. For a list of retailers selling the footwear, visit www.fila.com/wutang.
allhiphop.com
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