Atlantic Records Hires Mar Brown As Vice President Of Urban Radio Promotion

by Keith Nelson Jr

• Atlantic Records recently announced the promotion of music industry veteran Mar Brown from Head of Mix Show Promotion to Vice President of Urban Radio Promotions.

The announcement comes months after receiving the 2013 Urban Music Executives Award. In addition to being Atlantic Records’ Head of Mix Show Promotion, Brown has held positions such as West Coast Regional Promotions (Virgin Records) and VP of Rap Promotions/Mix Show Promotions (Interscope) over his 17 year career. Although Brown has been in the music industry for 17 years, he still stresses the importance of artists diversifying their exposure and reach to fans in a press release:

In my position, you have to be able to connect the dots. Even though radio is still the #1 driver of music for consumers, these kids today want to see the artist’s photos, their associations, what they’re doing behind the scenes etc. It’s important to stay ahead of the social media curve and know what’s going on on Twitter, Instagram and Facebook.

The extensive list of artists Brown has worked with includes Kendrick Lamar, Rick Ross, Janet Jackson, Lady Gaga and many others.

allhiphop.com