Queensbridge native Nas has announced a joint venture to own urban
media company, Mass Appeal, investing a “six-figure sum” into the
company.
Other investors on the endeavor include Pusha T, record
label/creative agency DECON, and an international firm, White Owl
Capital.
Moving into online content, the media group is expecting to expand
from print to an online publication, with Nas serving as Mass Appeal’s
associate publisher.
Mass Appeal was founded in 1996 and shut down in 2008, before being revived by the current team earlier this year.
Seeking to include web video, photography, social, print and live
experiences, Mass Appeal YouTube account features behind the scenes of
the magazine, the “Time Pieces” series of short videos from Jason
Goldwatch, and more.
“While we embrace all things hip-hop (as it is part of our heart and
soul), we stand for (and have always stood for) creative instigation,”
said publisher Peter Bittenbender, who is also the CEO of DECON. “Music
and its influence is such a massive part of our creative equity along
with street art and fashion.”
More news as details emerge.
allhiphop.com
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